Machine learning, the smart partner in businesses of the future
Battista Biggio, co-founder of Pluribus One, argues that in the future only those companies who ally themselves with smart machines that are able to select and interpret crucial business evolution data will survive.
Battista Biggio understands innovation as a way of life. He admits to being passionate about cyber-security, biometrics and technologies such as machine learning. This electronic engineer tries to convey that passion to his students at the University of Cagliari (Italy), where he works as an associate professor. When he contemplates the reality in which we live, he identifies a big challenge that machine learning could tackle.
Biggio believes that we are headed toward the fake era, a time when we will not be able to believe all the information we are exposed to, and in which it will be crucial to know how to distinguish meaningful information from among the endless content available. The engineer argues that, in order to achieve this, we will need the help of smart machines: “We will have to employ different technological solutions to certify the information from the start and find the source of the data”.
Getting to the source of information to ensure its accuracy is one of the main objectives of his company Pluribus One. Not just with regard to allowing companies to refine their cyber-security strategy, but also in order to have the key information for the company’s global decision-making.
For this reason, and to avoid managers getting lost navigating an infinite sea of data, Biggio founded this research start-up in 2015. Pluribus One helps organisations to grow, building secure structures for the digital future. To achieve this, he trains them to understand and express the potential of the data they handle both with physical and online resources, how to identify cyber risks, and by offering consulting services.
For all of that he uses machine learning – technology that allows his team to research valuable data for each company and to design customised and innovative commercial products and services.
Thanks to his view of the market and his experience in data research, Battista Biggio participated in the MIT Technology Review Innovation Leaders Summit event, at which he reflected on the risks and current trends in the field of cyber-security. The event, which was held in Paris, brought together some of the most prominent world experts in the field of innovation.
Any project that Pluribus One carries out is governed by a core idea: “The world of the future will only make sense for those machines that are able to recognise uniqueness (One) in the multiplicity (Pluribus)”. In other words, only those companies that know how to identify what is essential among the multitude of information will survive in the market of the future.
With this premise, the start-up steers us towards an unusual thought. The successful business model will not achieve success by accumulating huge amounts of data, but through the ability to use genuinely important pieces of data.