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Maps allow us to see the territory surrounding us. Without this view of the land’s surface, a key tool to geography, humans would not have been able to move around the world as they have done. Now technology makes a cartographic twist by turning these images into reality itself. Geolocation allows us to be in any place in the world in real time, and gives us the opportunity to design our own maps.
These times of rapid technological revolution and the exaltation of digital life over old uses can lead us to think about the technification of the future in a quick glance. However, a deeper study surprises us with the return to that perpetual evolution of metaphysics, which reminds us that we live in continuous transformation, that more than the future, it is better to focus on the present, and that our environment changes unceasingly because that is its nature.
We thought it was incredible that Maxwell Smart, the "Super Agent 86", could speak through his shoe in the middle of a secret mission. And we doubted in "Back to the future", that Marty McFly could have a flying skateboard under his feet. Even his time machine, like a flying car, was a bold stake for spectators of the time. However, today, many of these "crazy inventions" are already reality. Technological innovation is more than obvious in the business world and also in Spanish households.
Technology swallows everything: communication, finance, transport, tourism ... And health could not remain outside this revolution.
Reconciling work and personal life has been something called for by workers for years. Teleworking has been projected as the panacea to achieve harmony between both spheres, but has not yet been implemented comprehensively. In fact, only 27% of Spanish companies consider the option of teleworking, according to the data collected by the National Institute of Statistics.
Imagine a classroom with 25 children sitting at their desks, in any school. Most likely, six of them will develop anxiety, depression, low self-esteem, social phobia, anger and feelings of helplessness, all because a small tyrant, supported by the inaction of many other onlookers, makes their life impossible.
E-commerce has modified our consumption habits. The number of Spanish people who purchase products and services exclusively online increases every day. The frequency and quantity of the purchases continue rising considerably. But, do we safely buy in Internet?
Intelligence in buildings for some time has no longer been science, but rather part of reality. Thanks to the development and application of technology, new buildings now optimise their resources and make life easier for us.
The 21st century heralds a change in the way of travelling. Technological innovation has changed the tourist landscape and promises to go much further. The possibilities offered by connectivity, augmented reality, robots and artificial intelligence will dominate the hotel sector in ten years. Curiously, this revolution entails a revaluation of the human factor that is key in the tourism of the future.
Making transfers, checking funds, managing accounts, arranging loans, and a wide range of operations can be done without leaving your couch. Gone are the days when you needed to take the morning off work to resolve domestic financial issues. Today just an internet connection and a device are required. But, be careful; in the 2.0 environment you also have to behave responsibly, especially when it comes to accounts.
New technologies are part of our life and make our daily tasks easier: checking the traffic, the weather, looking at our agenda or shopping. Precisely, online shopping is, in this age of digitalisation, one of the main activities that we do through our mobile and digital devices. In fact, according to the data collected in the last report of the Economic Social Council, almost a third of the Spanish population are already doing their shopping online. Spain also ranks fourth in the European Union in electronic commerce and represents 11% of total purchases, according to the data also provided by the E-shopper barometer study conducted by DPD Group and Seur.
ICT (Information and Communication Technologies) have been integrated in such a way in our daily lives that it is impossible to imagine what it was like without them. And when it seemed that they could no longer surprise us, the concept of machine learning arises, systems capable of learning from themselves without the need for a human being. Automatic learning, focused on artificial intelligence, opens the door to a new innovative era whose applications are as diverse as they are impossible to imagine.
Today, almost every Internet user has a profile in one of the social networks, something apparently innocent. However, we must adopt certain preventive measures to avoid being victims of the online identity theft, a crime that has increased in the last few years, and has mainly affected social platforms.
If you delight when the mobile phone battery runs out, if you sniff the pages of the books with nostalgia and you even begin to look suspiciously at the innocent microwave oven, perhaps you need a digital break and a bit of enjoyment of traditional life.
The social networks are winning the battle over traditional advertising channels. These digital platforms are now the best showcase for business. The immediacy, the close language and low cost are the characteristics most appreciated by both companies and users. In Spain, 83% of Spaniards follow a brand on the networks, which develop a considerable niche market.
Climate change is undeniable. Its ever remarkable and devastating effects, have quadrupled in these last four decades. According to the United Nations, in the last ten years, natural catastrophes have caused 700,000 deaths and have cost 1.7 trillion dollars, which has triggered all the alarms for urgent measures to be taken to alleviate their effects globally, and naturally the most innovative technology is placed at its service.
Doing sport is a resolution for some and a philosophy of life for others. More and more people are encouraged to incorporate healthy habits such as physical exercise into their routine. A routine in which technology, which is already part of many areas of our life, becomes an ally to help us achieve our goals
Today it is almost impossible to conceive teaching away from the digital ecosystem. The education system is facing a paradigm shift in which the main challenges are the appropriate infrastructures, the training of teachers in digital skills and the renewal of the pedagogical techniques used so far.
From the hammer to the bot there has been a great development, but the most elementary tool and the most complex technology continue to share the ultimate goal: their utility, that is to say, their help in the performance of tasks. No matter how many years pass, and despite the changes in the environment, in the values and in the way of facing daily activity, the desire to lead an easier life never disappears. Because generally living more comfortably is to live better.
You have just sat down in a restaurant, you are looking at the menu and you can’t make up your mind. Immediately your mobile receives a notification that recommends the dishes other users have preferred. You are walking in the city, and suddenly you receive an exclusive promotion of a shop that is very nearby and of which you are a customer. These are just two examples of how to give your business the ‘magic’ of geolocation or the ability to obtain the actual geographic location of a user through a device connected to the Internet. Now, thanks to technology, you can make your customers find you and you can find them too.
Cars that travel without a driver, self-supplying refrigerators, 5G and transplants with customised organs. Some really complex technologies are just around the corner; they sound close already and in some cases they are as familiar as if they were already part of daily life.
They have large armies of followers, an incredible appeal and are those most desired by the brands. They started by sharing their interests in their blogs and have become true creators of content, turning their hobby into a profession.