Unidad Editorial

Unidad Editorial is the leading multimedia communication group in the sector in Spain, which publishes EL MUNDO, EXPANSIÓN, MARCA and TELVA, among other titles. It also has RADIO MARCA, the first Spanish radio network dedicated entirely to sports.

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Geolocation democratises maps

Maps allow us to see the territory surrounding us. Without this view of the land’s surface, a key tool to geography, humans would not have been able to move around the world as they have done. Now technology makes a cartographic twist by turning these images into reality itself. Geolocation allows us to be in any place in the world in real time, and gives us the opportunity to design our own maps.

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New technologies to reinvent old businesses

These times of rapid technological revolution and the exaltation of digital life over old uses can lead us to think about the technification of the future in a quick glance. However, a deeper study surprises us with the return to that perpetual evolution of metaphysics, which reminds us that we live in continuous transformation, that more than the future, it is better to focus on the present, and that our environment changes unceasingly because that is its nature.

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5 reasons for choosing e-commerce

We thought it was incredible that Maxwell Smart, the "Super Agent 86", could speak through his shoe in the middle of a secret mission. And we doubted in "Back to the future", that Marty McFly could have a flying skateboard under his feet. Even his time machine, like a flying car, was a bold stake for spectators of the time. However, today, many of these "crazy inventions" are already reality. Technological innovation is more than obvious in the business world and also in Spanish households.

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6 pieces of advice for teleworking

Reconciling work and personal life has been something called for by workers for years. Teleworking has been projected as the panacea to achieve harmony between both spheres, but has not yet been implemented comprehensively. In fact, only 27% of Spanish companies consider the option of teleworking, according to the data collected by the National Institute of Statistics.

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Digital tools to combat bullying

Imagine a classroom with 25 children sitting at their desks, in any school. Most likely, six of them will develop anxiety, depression, low self-esteem, social phobia, anger and feelings of helplessness, all because a small tyrant, supported by the inaction of many other onlookers, makes their life impossible.

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Tourism and technology: the latest innovation in the tourist sector

The 21st century heralds a change in the way of travelling. Technological innovation has changed the tourist landscape and promises to go much further. The possibilities offered by connectivity, augmented reality, robots and artificial intelligence will dominate the hotel sector in ten years. Curiously, this revolution entails a revaluation of the human factor that is key in the tourism of the future.

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Practical guide to understanding how digital banking works

Making transfers, checking funds, managing accounts, arranging loans, and a wide range of operations can be done without leaving your couch. Gone are the days when you needed to take the morning off work to resolve domestic financial issues. Today just an internet connection and a device are required. But, be careful; in the 2.0 environment you also have to behave responsibly, especially when it comes to accounts.

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Children and Internet: How to avoid accidental purchases

New technologies are part of our life and make our daily tasks easier: checking the traffic, the weather, looking at our agenda or shopping. Precisely, online shopping is, in this age of digitalisation, one of the main activities that we do through our mobile and digital devices. In fact, according to the data collected in the last report of the Economic Social Council, almost a third of the Spanish population are already doing their shopping online. Spain also ranks fourth in the European Union in electronic commerce and represents 11% of total purchases, according to the data also provided by the E-shopper barometer study conducted by DPD Group and Seur.

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Machine learning: the technology companies use to innovate

ICT (Information and Communication Technologies) have been integrated in such a way in our daily lives that it is impossible to imagine what it was like without them. And when it seemed that they could no longer surprise us, the concept of machine learning arises, systems capable of learning from themselves without the need for a human being. Automatic learning, focused on artificial intelligence, opens the door to a new innovative era whose applications are as diverse as they are impossible to imagine.

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Technology, a lifesaver in natural disasters

Climate change is undeniable. Its ever remarkable and devastating effects, have quadrupled in these last four decades. According to the United Nations, in the last ten years, natural catastrophes have caused 700,000 deaths and have cost 1.7 trillion dollars, which has triggered all the alarms for urgent measures to be taken to alleviate their effects globally, and naturally the most innovative technology is placed at its service.

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6 simpler steps at the click of a mouse

From the hammer to the bot there has been a great development, but the most elementary tool and the most complex technology continue to share the ultimate goal: their utility, that is to say, their help in the performance of tasks. No matter how many years pass, and despite the changes in the environment, in the values ​​and in the way of facing daily activity, the desire to lead an easier life never disappears. Because generally living more comfortably is to live better.

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Learn to make the most of your business with geolocation

You have just sat down in a restaurant, you are looking at the menu and you can’t make up your mind. Immediately your mobile receives a notification that recommends the dishes other users have preferred. You are walking in the city, and suddenly you receive an exclusive promotion of a shop that is very nearby and of which you are a customer. These are just two examples of how to give your business the ‘magic’ of geolocation or the ability to obtain the actual geographic location of a user through a device connected to the Internet. Now, thanks to technology, you can make your customers find you and you can find them too.

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