Summer is the time when most people enjoy their holidays; this is the general rule that allows us to enjoy the good weather in the company of friends and family, but which has another less desirable consequence, which is the mass tourism. Queues to enter the museums, crammed beaches, traffic jams and other problems condition the traveller’s experience at the busy tourist destinations. The seasonal increase in demand also pushes up the prices of accommodation and services.
The 21st century heralds a change in the way of travelling. Technological innovation has changed the tourist landscape and promises to go much further. The possibilities offered by connectivity, augmented reality, robots and artificial intelligence will dominate the hotel sector in ten years. Curiously, this revolution entails a revaluation of the human factor that is key in the tourism of the future.
Try a bicycle tour, go to a concert, or enjoy the views of a city from a hotel terrace. Thanks to virtual reality, tourists can now relish experiences such as these and get to know a destination almost as if they were actually there, without the need to travel.