The Final of the UEFA Champions League, the most watched and sought after
There are two days left before one of the most anticipated sporting events of the year: the final of the 2019 UEFA Champions League, in which Liverpool will face off against Tottenham. An event that, in recent years, has become in one of the most watched and sought after. Its audience has grown throughout the last decade.
After two of the most unique semifinals in a tournament in which Liverpool got back in the match against Barcelona, and Tottenham did the same against Ajax, the Champions Final arrives this year at a new brand stage almost unmatched in Europe: the Metropolitano Stadium, located in the outskirts of Madrid.
With a capacity of 68,000 spectators, it is a state-of-the art stadium that meets the highest standards of visibility, comfort, and security. In fact, it was selected as the greatest stadium in the world in the most recent edition of the football industry’s global congress, the World Football Summit.
The final, where Banco Santander will play the great host through its sponsorship of the UEFA Champions League, which will involve the 8th final of the top European competition held in Spain, and the Metropolitano will be included on a list along with the Santiago Bernabeu, Camp Nou, and Sánchez Pizjuán.
It is a place where you can feel and enjoy football like few else in the world. Spectators seated in the first rows can experience the game less than 6 meters from the players. You will be able to tell and in a game that’s been long awaited: an all-English Final. British fans are considered some of the best in the world and there will be few football matches where you can feel atmosphere as it will be at this one.
Furthermore the event features the newest technology like the awesome 360 degree Ribbon Board, a screen which completely surrounds the inside of the stadium. This is the only Spanish stadium that features it. In total, it is 530 square meters of LED screens, which turn it into the first 100% LED sports arena in the world. Likewise, it features three scoreboards, more than 800 LD devices, Wifi accessibility, and 4G coverage.
Concerning security and access, the entrances, and the regulation of traffic are arranged in order to facilitate that exit from the stadium is as easy as possible. The stadium features 1,000 parking spaces inside the structure and 3,000 outside. With a total surface area of 88,150 square meters it is able to provide areas for fans on the outside and a number of popular food trucks.
One of its most emblematic places is the Paseo de las Leyendas, where plaques are featured in memory of the colchoneros (those of Atlético de Madrid) football players that have played more than 100 games with Atlético de Madrid; the words “Coraje y Corazón” (courage and heart) where fans usually take selfies, and an immense flag of Atleti measuring 388 square meters.
All of this, along with its characteristic roof, make it a Twenty-first Century state-of-the-art stadium.
Growth of the Final of the Champions’ audience in the last decade
During recent years and thanks especially to the technological revolution experienced around the world, the audience of the the UEFA Champions Final has grown significantly.
That the Final of 98 in the Amsterdam Arena, where Mijatovic gave Real Madrid their 8th Cup, was not seen in the same scale or in the same place as the Cup of 2018, when Gareth Bale took the form of Oliver Atom at the Olympic Stadium in Kiev to do a “chilena” (overhead kick) and score one of the best goals in Champions League history. Since then, several factors have influenced the growth of the event: promotion of the tournament and of teams from outside Europe, rapid progress of the Internet, the power and reach of television…
So much it’s growth has been that the Champions Final has surpassed that of the Super Bowl, which until ten years ago had reached the top of the rankings of most watched annual sporting competitions in the world. The game between Manchester United and Guardiola’s Barça surpassed for the first time that of the American Football Final, with more than 109 million people glued to the TV.
Later, the game that won the “Orejona” (The Champions Cup) in 2016 between Real Madrid and Atlético de Madrid was seen by more than 350 million of people in 210 countries. Therefore, it can be said that the Champions Final is the Queen of annually held sporting events.
This information is really important for Banco Santander, its sponsor this edition and for the next two years. In fact, vice-president and communications director, corporate marketing and group research, Juan Manuel Cendoya, recently said at a conference concerning activities organized by the entity in the days leading up to the final, that
“The UEFA Champions League is the most prestigious international football competition in the world and its Final is watched by 160 million of people on live media. It will be a global showcase of the Santander brand and it is an honor for us to host our first season as sponsors.”
The way of watching the Champions League and enjoying it has changed over recent years. This is audience data for the match of the year in Spain from 2006 to 2018. Obviously, games with Spanish representation have higher figures. And even more in the two finals Real Madrid and Atlético de Madrid faced each other.
2006: 10.6 million. Barça-Arsenal.
2007: 5.76 million. Liverpool-Milan.
2008: 5.2 million. Manchester United-Chelsea.
2009: 11.3 million. Barça-Manchester United.
2010: 3.8 million. Bayern-Inter.
2011: 7 million. Barça-Manchester United
2012: 3.72 million. Bayern de Múnich-Chelsea
2013: 4.1 million. Bayern de Múnich-Borussia Dortmund
2014: 11.5 million. Real Madrid-Atlético de Madrid.s
2015: 6.7 million. Juventus-Barça.
2016: 9.5 million. Real Madrid-Atlético de Madrid
2017: 8.2 million. Real Madrid-Juventus.
2018: 9.3 million. Real Madrid-Liverpool.
These are general figures from each game, but the popular golden minutes of match should be highlighted, i.e. the moment when most people tune into the TV channel. In specific moments of the game, especially during extra time or penalties, the audience usually soars several points.
In which countries will the 2019 Final of the Champions League be broadcasted?
It is anticipated that the 2019 UEFA Champions League Final will be seen in more than 200 countries around the world. The game starts at 21:00 hours in Spain, but this is the schedule to enjoy the game in various corners of the world:
– Los Angeles (12:00)
– New York (15:00)
– Mexico City (14:00)
– Bogotá (14:00)
– Rio de Janeiro (16:00)
– Santiago de Chile (15:00)
– London (20:00)
– Cairo (21:00)
– Marrakech (20:00)
– Doha (22:00)
– Moscow (22:00)
– New Delhi (00:30)
– Shanghai (03:00)
– Tokyo (04:00)
– Sydney (05:00)
These are some of the thousands of cities where the game can be watched. Due to the time difference¸ one of the measures adopted by UEFA several years ago was to change matches from Wednesdays to Saturdays in order increase viewership. These are the TV channels around the world with Champions League rights in which the excitement can be experienced during the 90 minutes that will make the Stadium Metropolitano vibrate.