The unknown side of the worker: the corporative volunteer
More and more companies increasingly respond to social demands and focus their activity on generating a positive impact on the environment and society. In this regard, the attitude and social awareness of their employees are their main assets.
Undoubtedly, the way companies work has changed over the last years. Companies know that they should give back to society a portion of what has been given to them, so they try to respond to its demands, which means to adopt a responsible action policy focused on preserving the environment and improving the lives of people.
Concerning companies, it also refers to their workers, who currently demand responsible active policies to contribute to the prosperity of everyone.
In this context, a new entrepreneurial culture has been born to be focused, among other things, on corporative volunteerism. These programs emerge from the change of attitude of the current worker. Those newly arrived have new goals such as the desire of belonging to an environment committed to social and environment causes. Their goal is no longer to only go to their place of work, fulfill their duties and come back home.
For this reason, companies launch different initiatives for their employees to involve them in social projects. A virtuous circle is created where everyone wins. The company positively impacts the society, improving the life of people and gaining the trust of their clients and citizens; and their employees get a feeling of pride and belonging which means that they find themselves in the right place to work.
In Spain, there are many initiatives of this kind and the good news is that more and more companies are starting them. For example, since 2011, Banco Santander promotes corporative volunteerism.
Last year, more than 60,000 workers of the entity around the world were involved in these programs to contribute to the social prosperity and improvement of the lives of people.
In the corporative HQ of Banco Santander alone, Ciudad Financiera de Madrid, more than 2,000 professionals joined volunteerism projects especially focused on financing education, mentoring and the coaching of the most vulnerable groups at risk of exclusion aimed at reducing school dropouts or improving their employability, among other things. In total, they have helped more than 14,000 people.
In other countries where Banco Santander operates, employees also are involved in different initiatives related to education, the environment, and social housing building…
On the other hand, the entity took a step further in 2018 by launching professional volunteerism programs as an evolution of the corporative volunteerism program started in 2011. Since then, it has evolved towards initiatives of high internal and external impact, trying to multiply the assistance of people through an improvement of the NGOs management. Thanks to this kind of social action initiative, among other things, Banco Santander has been recognized as the most sustainable entity in the world according to Dow Jones Sustainability World Index 2019. It is the consecutive second time that the entity presided over by Ana Botín is leader in Europe and the ninth time among the Spanish banks.
Sustainable development is a bet on economic growth, social prosperity, access to education, social entrepreneurship, employability and the well-being of communities. In short, it is a wider concept than Banco Santander has understood.