The attitude and determination to transform El Salvador

Enner Martínez, a representative of El Salvador in the Ibero-American Young Leaders program, is convinced that the abilities of young men and women can transform his country.

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Enner Martínez, a representative of El Salvador in the Ibero-American Young Leaders program, is convinced that the abilities of young men and women can transform his country.

At just 24 years old Enner Martínez works in the field of Competitive Intelligence of El Salvador’s Ministry of the Economy designing strategies that allow his country to reduce the effects of its imperfections and compete with the rest of its neighboring countries. That’s why he took part in the Ibero-American Young Leaders program, an initiative that promotes leadership and entrepreneurship within the most exceptional young Ibero-American graduates.

Enner highly values this talent-promoting program, a program founded by Santander Bank through Santander Universities and the Carolina Foundation: “It is important for banking and the public sector to reach an agreement in promoting our abilities and increasing our impact”, he answered in response to a question regarding said initiatives. The Ibero-American Young Leaders program allows young men and women like Enner to share their experience with other young people in the midst of a frenetic schedule that includes events, debates, conferences and visits with principal EU and Spanish public and private institutions. The goal is to promote both human and professional leadership ability in university-age men and women from Ibero-American regions, resulting in more than 650 young individuals over the years, in developing dedication as agents of change and social transformation. 

The combined success of these young men and women is very exciting. Enner, after having shared his understanding and feelings with the rest of the group, is sure of his goals: “My work at the Ministry allows me to introduce measures that really change my society and create a positive impact amongst its citizens”.

However, the challenge faced by Martínez and the rest of his young countrymen and women is enormous. El Salvador is the smallest Central American country and, despite improving estimates every year, it suffers from the highest rate of homicide and the lowest literacy rate. With an economy based on increasingly less profitable exports to the United States and the problem of violence in its streets, these are gestures and attitudes which hope to change the country’s situation. “There is a lot of work to do in my country and my calling is to contribute and work towards a better standard of living”. As creator of several humanitarian projects aimed at promoting entrepreneurship during his academic career, the young man from El Salvador shows an unwavering attitude convincing us that it is possible to build a better future for El Salvador based on determination, attitude and hopeful anticipation.





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