Gender diversity as a formula for entrepreneurial success
Currently, no sector of our society can be understood now without having equality between men and women or at least, without fighting and implementing measures to achieve this equality. In this way, companies, institutions and organizations understand gender diversity as an elementary factor of social prosper.
Gender equality is, besides a fundamental human right, a key factor to achieve a peaceful, prosper and sustainable world. Despite this evidence, there are still worrisome data which means that there is still work to be done.
According to UN, one out of five women and girls between 15 and 19 years of age admits to having suffered physical or sexual violence at the hands of their partners. 49 countries still lack laws to protect them against gender violence and, in the labor field, women keep on earning 24% less than men.
For this reason, the fight for gender and equal opportunity has intensified among institutions, companies and organizations in recent years. “Nowadays, achieving gender equality is key to being successful in our world”, Ana Botín has said on more than one occasion as Executive Chairman of Banco Santander. She, just like the Bank she runs, is a worldwide model in the fight for equality.
More than 54% of the staff of Grupo Santander is made up of women. Its most significant program is Generación 81, which includes the initiative Mujeres con S, which tries to promote female talent in the professional scope, strengthening its leadership.
Banco Santander expands its initiatives beyond Spain:
- Accelerating you: a program of the UK intended to strengthen the leadership of women, motivate them to create their own projects and help them to achieve their personal and professional goals.
- Female Side of Business: It is a project installed in Poland that focuses on the empowerment of women through meetings with worldwide leaders.
- In Brazil, the Group signed with Banco de Desarrollo de América Latina (Bank of Development of Latin America) last year a credit line of 42 million euros for SMEs run by women. Also, it counts on Prospera, its star program of microcredits from which 65% of women have benefited.
- In Mexico, women with small businessesmake up 91% of the clients in the program Tuiio.
- In Argentina, Santander Rio has created the Program Inspira, which offers financial products for entrepreneurial women, SMEs and professional women.